
The Business Bookmark: Leadership & Business Growth Tips for Entrepreneurs, Solopreneurs & Leaders
Want to lead with confidence, scale your business, and drive impact—without reading dozens of leadership books?
The Business Bookmark is your shortcut to business and leadership mastery. Join hosts Howard Montagu and Harjit Chana as they break down powerful insights from the world’s top business and leadership books—then show you exactly how to apply them.
This isn’t just another summary podcast. We bring each book to life with real-world experiences, data-driven strategies, and actionable advice you can use immediately—whether you’re a CEO, startup founder, corporate manager, solopreneur, or aspiring leader.
🎯 Learn how to:
- Motivate and manage high-performing teams
- Make better strategic decisions
- Build a culture of accountability and innovation
- Lead in complex, fast-changing environments
Turn your commute, coffee break, or workout into a business masterclass.
Subscribe now and join thousands of business leaders growing with every episode.
The Business Bookmark: Leadership & Business Growth Tips for Entrepreneurs, Solopreneurs & Leaders
The Golden Circle of Leadership: How to Start With Why
Start With Why: Unlocking the Secrets of Purpose-Driven Leadership
In this episode of the Business Bookmark podcast, hosts Harjit Chana and Howard Montagu delve into Simon Sinek's influential book, 'Start With Why.' They explore how great leaders and organizations distinguish themselves by understanding their purpose or 'why.' Through detailed examples like the Wright brothers, Martin Luther King Jr., Apple, Southwest Airlines, and others, the hosts discuss the importance of purpose in driving customer loyalty, inspiring teams, and sustaining business success. They also cover practical strategies for leaders to clarify, communicate, and embed their 'why' into their organizational culture. Additionally, they address potential pitfalls and complexities in implementing these concepts, especially in larger organizations. The episode concludes with actionable insights for defining and operationalizing your own 'why' to enhance leadership effectiveness.
00:00 Introduction to Leadership and Purpose
00:37 Exploring Simon Sinek's 'Start With Why'
01:04 The Power of 'Why' in Leadership
02:37 The Golden Circle Framework
03:54 Real-World Examples of 'Why'
09:52 Lessons from 'Start With Why'
22:53 Southwest Airlines: Building Customer Loyalty
23:31 Amazon's Consistent and Reliable Service
24:27 Building Loyalty in Your Organization
25:27 Hiring for Shared Values
26:34 Ernest Shackleton's Leadership Example
28:07 Assessing Current Employees and Making Tough Decisions
29:43 Railroad Barons: A Lesson in Complacency
31:51 Kodak: Missing the Digital Revolution
33:39 Apple: Revolutionizing the Music Industry
35:30 Southwest Airlines: Expanding the Market
36:34 Changing Your Why: The Car Industry
40:12 Practical Implementation of Lessons
44:10 The Importance of Communication and Team Engagement
44:42 Critiquing 'Start With Why'
46:30 Key Takeaways and Final Thoughts