The Business Bookmark: Leadership & Business Growth Tips for Entrepreneurs, Solopreneurs & Leaders
Want to lead with confidence, scale your business, and drive impact—without reading dozens of leadership books?
The Business Bookmark is your shortcut to business and leadership mastery. Join hosts Howard Montagu and Harjit Chana as they break down powerful insights from the world’s top business and leadership books—then show you exactly how to apply them.
This isn’t just another summary podcast. We bring each book to life with real-world experiences, data-driven strategies, and actionable advice you can use immediately—whether you’re a CEO, startup founder, corporate manager, solopreneur, or aspiring leader.
🎯 Learn how to:
- Motivate and manage high-performing teams
- Make better strategic decisions
- Build a culture of accountability and innovation
- Lead in complex, fast-changing environments
Turn your commute, coffee break, or workout into a business masterclass.
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The Business Bookmark: Leadership & Business Growth Tips for Entrepreneurs, Solopreneurs & Leaders
Mastering Change for Entrepreneurs and Leaders: Lessons from Switch by the Heath Brothers
Are you a CEO, entrepreneur, solopreneur, or business leader trying to navigate the complexity of change management in your organization or personal life? You’re not alone—research shows that nearly 70% of change initiatives fail. In this episode of The Business Bookmark, we dive deep into Switch: How to Change Things When Change Is Hard by Chip and Dan Heath, one of the most impactful business books for leaders tackling organizational change.
We unpack the book’s three-part change framework—Direct the Rider, Motivate the Elephant, and Shape the Path—and connect each principle to real-world leadership challenges. Whether you’re building a startup, leading a team, or managing transformation in a large organization, this episode offers practical strategies for change that are easy to understand and immediately useful.
You’ll hear stories, examples, and leadership insights that translate theory into action. Plus, we’ll challenge you to apply one principle from Switch to a current challenge in your business.
🔑 What You’ll Learn:
- Why most change management strategies fail—and how to fix them
- How to address both rational and emotional resistance to change
- The importance of shaping the environment for lasting behavioral change
- How entrepreneurs and CEOs can lead more effectively during transition periods
- Real-life examples from business and leadership
🎧 This episode is ideal for:
Entrepreneurs | Founders | Startup Leaders | Team Managers | Business Coaches | Change Management Professionals
⏱️ Episode Timestamps:
00:00 – Why 70% of change efforts fail
00:30 – Meet the hosts and subscribe
01:00 – Our personal stories of change
01:24 – Overview of Switch by the Heath brothers
02:48 – The 3-part change framework
03:26 – Direct the Rider: Logic-driven change
13:50 – Motivate the Elephant: Emotional buy-in
18:56 – Shape the Path: Change through environment
19:59 – Redesigning systems for success
21:08 – Making behavior automatic: Build habits
21:42 – Social proof and rallying your team
23:00 – Real leadership takeaways and practical tips
27:47 – Critiquing Switch: What works, what’s missing
28:25 – Case study: The 1% milk campaign
32:12 – Can Switch still work in the digital world?
37:11 – Final thoughts and action challenge
📈 Want more insights on leadership and transformation?
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